![]() ![]() ![]() The VIP 'Rita is crafted with Clase Azul Reposado, which retails for approximately $150 a bottle, and Patrón Citrónge. I had long heard of Armandos' valuable River Oaks 'Rita, but was surprised to discover an even more expensive option on the cocktail list. Houston Texans reportedly indicate draft plans for No.A Houston-area ISD is considering switching to 4-day school weeks.Rihanna beach photos spark warnings to not dunk fruit in Galveston's ocean water.'Young doesn't mean promising': Kenny Smith blasts Houston Rockets.Megan Thee Stallion shows Jimmy Fallon her favorite Houston snack: Hot Cheetos pickles.Video: Texas angler hooks one of the largest bass in state history.A popular Texas state park is being converted into a gated community.The VIP 'Rita tops Armandos cocktail list as the priciest at $60. The Uptown restaurant exceeded 1,000 in April, May and June combined.įind restaurant locations and hours here. On my visit to Caracol, a group of us ordered the specialty cocktail and were treated to a simultaneous shaking by multiple staff at once, followed by a festive "Cheers!" While I found it more than worthy of its steep price tag, it does stray from tradition, pairing a lovely Gran Centenario Añejo tequila and aged Grand Marnier with tangerine and ginger.Īt the lowest price point of the bunch, it's no surprise that H-Town Restaurant Group sells plenty of these per month at all of their concepts, but The Greatest Margarita seems to be most popular at Caracol. The cocktail is shaken tableside, then poured into a salt-dressed wine glass garnished with an orange slice and a sprig of thyme, making it almost too pretty to drink. It graces the menu at Hugo's, Caracol, Xochi and Urbe, and is the same price no matter where you order it. ![]() Whether it's the greatest or not, you're going to have to call it that when ordering. Hugo Ortega's H-Town Restaurant Group gets points for being so bold as to name theirs The Greatest Margarita (or The Greatest Margarita Ever Sold, depending on the restaurant). Hugo's Runner-up: H-Town Restaurant Group's The Greatest Margarita ($29) Friday-Saturday, 9 a.m.-11 p.m.Ĭoined The Greatest Margarita, Hugo's high-dollar cocktail is a splurge at $29. Picos sells an average of three to five La Billionaria margaritas per month, but the number jumps quite a bit during the holiday season.įind it: 3601 Kirby Dr, Houston, TX 77098 (832) 831-9940 Upon first sip, you'll note the drink's perfect balance of tart and sweet, captured in a way that no other margarita does. Noteworthy is the combination of Herradura Selección Suprema tequila ($350 a bottle) with 100-year Grand Marnier Cuvée du Centenaire ($140-$150 a bottle), which results in a complex mixture, with floral notes and a level finish. After a fresh shake at the table, the waiter presents you with a salt-rimmed martini glass filled to the brim, along with the shaker, which will produce one to two more cocktails (depending on how fast the ice melts) on top of the one poured into your glass. Megha McSwain Best: Picos' La Billionaria margarita ($75)Īrguably the most expensive margarita in Houston, Picos' La Billionaria tops the list for a variety of reasons. Picos' La Billionaria margarita will set you back $75. In the era of posting extravagant eats on social or it didn't happen, it's not unreasonable to want some bells and whistles when paying top dollar for a drink, especially if you're spending up to $75.įrom rare tequilas and gold flakes to tableside service, here is how Houston's priciest margaritas measure up. Last weekend, I went on a mini margarita crawl, sampling some of the city's most expensive sips. You have to create the push, get the distribution, and then you get the velocity.I decided to find out. It starts with the contents, the product, the strategy, and the packaging. “I've done that with every one of my products. So having a disruptive design and making sure it stands out for the crowd of products on the shelf is key,” says Collins. “You know, 50 to 60% of the time, people don't know what they want to buy when they go to the shelf. From there, it will be up to the liquid to do the rest. Heavy marketing, an aggressive sales rollout plan, and healthy digital engagement will put the product in front of consumers. To support the rollout, Casa Azul will rely on the tried and true methods that both men have employed during their past successes. The first of 400,000 cases is already hitting the California market, with another 500,000 right behind that as the brand will debut in Nevada, Colorado, Texas, and Florida next. The rollout of the initial four flavors (Lime Margarita, Peach Mango, Strawberry Margarita, and Watermelon) is being handled by the second largest liquor distributor in the nation, Republic National Distribution Company. The initial offerings from Casa Azul Spirits. ![]()
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